In 2025 Leadership Birmingham unveiled its first branding update since its founding more than 40 years earlier. Take a closer look at these dynamic new emblems, created in partnership with Big Communications.

The need for a makeover: The previous branding for Leadership Birmingham and Youth Leadership Forum did not connect the two programs. Rethinking logos also offered an opportunity to spotlight the programs’ distinctive format and spirit.

See the speech bubble? It represents the dialogue at the heart of Leadership Birmingham — conversations that bridge divides, create relationships, deepen understanding, and ultimately change the Birmingham region for the better. The logo’s simple shapes and clear meaning produce a strong impact in print, digital, and social media.

Fresh colors give Leadership Birmingham a unique identity. (The green and gold of the past veered a little too close to UAB’s familiar colors.)

A new name and logo for Youth Leadership Birmingham build upon the parent organization’s reputation and highlight their similar missions. The related emblems establish a cohesive, consistent brand image that will help raise public awareness of both Leadership Birmingham and Youth Leadership Birmingham — one key to the programs’ strategic growth.

Vibrant colors reflect the energy, ideas, and boundless potential of the program’s young participants.

Info central: A bright new leadershipbirmingham.org makes it easier to find essential details about Leadership Birmingham and Youth Leadership Birmingham, including a Leadership Birmingham members directory, program calendars, online giving portals, application & nomination details, and more.

This article was originally posted in the Leadership Birmingham Summer 2025 magazine. See the full magazine here.